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Discovery & UX

Tailored to customers needs
Our work

In order for your website to succeed, it is critical you understand your audience, have clearly defined objectives and are familiar with the competitive landscape you operate in. There may also be business requirements and technical constraints within which you need to operate.

At Effra, as part of our Discovery process, we will work with you to understand this landscape so that you can go on to build the perfect website.

We always design solutions that have your users in mind, as part of our UX process we develop Sitemaps, User Journeys and Wireframes.

We use a variety of research methods to understand your users, their needs, and how they want to use your website or digital product.

We interview key stakeholders for your organisation to understand needs and constraints and how we can improve their user experience.

We will take a close look at competitor websites and gather a full picture of best practice and where improvements can be made.

We will review your existing website analytics to understand what where your visitors are coming from, what they are doing on your website and which pages are under-performing or doing well.

Once we have completed our research phase we will propose a sitemap for your website and create wireframes for all key pages clearly setting out what content should be highlighted to improve the user experience and outcomes for the website.

We will back up all our recommendations with user testing.